The Universe of Farah…

You  must be very excited to be able to offer Carolina Herrera, Vera Wang and Oscar de la Renta dresses for the first time in Spain?

Yes, I am very excited to be able to offer the Spanish bride the bridal collections  designed by two of the most recognised international designers. Carolina Herrera as a woman is a symbol of elegance, glamor and sophistication and her dresses have been worn by many women in the world. Vera Wang is the pionear in designing glamorous and elegant dream wedding dresses. She always combines elements of trends and fashion that are the perfect blend of tradition and beauty, with avant-garde touches.

What are the key elements of your latest bridal collections?

The 2012 bridal collection is presented for sophisticated brides, inspired by romantic styles with touches that accentuate the more feminine side of the bride. There are a lot of flowing and smooth lines, lace embroidery and delicate bows or sashes. Romantic dresses inspired by French gardens with cotton tulles, French lace and hand embroidered organza skirts  that are perfect for the brides who are looking for a modern gown with the traditional elegance.

What is your philosophy and what do you offer the Spanish bride?

I want to offer brides and my clients the opportunity not only to feel perfect in their dress but to enjoy the feeling of being very special when deciding to choose a dress from one of our designers for such an important occasion, and this desire is reflected totally in the warm welcome that awaits them in the store.

At Farah Novias we have an intimate, relaxed and welcoming atmosphere. After 25 years working in the bridal world, I have the essential experience to be able to advise the bride in creating her ideal ‘look’, including accessories. We like to give our brides a personalised attention so that they have the opportunity to try our designer bridal gowns at an affordable prices that is attracting customers from all over Spain.

Carolina Herrera Presenting Her Bridal Collection in Farah Novias

1- How does the collaboration with Farah Novias started? Why did you decide to start designing bridal dresses?

Farah Novias is an exclusive designer bridal boutique who is presenting the collection for the first time in Spain. We liked their intimate, relaxed and welcoming atmosphere. Farah personally selects the range of dresses which reflects the varying requirements of her Spanish and expatriate brides from a simple and informal look through to a glamorous and sophisticated style, always with undisputable quality and details. Far from the philosophy of masses she finds the most suitable dress for each bride with a very personalized attention.

2- Do you reflect the same trends you present in the new york runway show in your bridal collection?

Absolutely. I always try to use the main concepts of the runway gowns in designing the bridal collection, with a special twist that makes the dress different from the evening collection.

3- How do you define the Carolina Herrera bride?

Sophisticated. Romantic. Innocent and Chic.

4- What was the inspiration behind designing this bridal collection?

The Spring 2012 Bridal Collection is made of lovely pleasures for a woman on one of the most important days of her life. Herrera looked no further than the women who wear her clothes for inspiration, adding delicate flourishes to the relaxed chic that has made her gowns adored by brides around the world.
“The real women of today wear these dresses, and they should be the inspiration. This is an homage to them.”

5- Which fabrics do you like to work with ?

Traditional fabrics with surprising choices such as a duchess satin, silk tulle, mikado and silk chiffon